GTDC launches packages to promote monsoon tourism

Date:
03.08.2011

Goa Tourism Development Corporation (GTDC) has once again undertaken promotion of the state as a 365-day holiday destination. To this effect, it has launched four packages — Misty Holidays, Magical Moments, Honeymoon Special and Chill Out — to lure tourists. This move follows the State Tourism Department’s proposal to lure tourists during monsoon.

According to Sanjit Rodrigues, Managing Director, GTDC, the plan is to sell packages that promote monsoon tourism, especially for tourists from Gulf countries. The GTDC plans to promote local feasts — Sao Joao and Bonderam at the Divar Island across Old Goa, held annually in August.

Though the ‘monsoon tourism’ concept will be promoted world-wide eventually, the GTDC hopes that the immediate tourist inflow will be domestic, mainly from West Bengal, Maharashtra, Uttar Pradesh, Delhi, Madhya Pradesh, Himachal Pradesh, Sikkim and Jharkhand. “We have already prepared our marketing plan and it will be distributed to our General Sales Agents (GSAs) in India as well as abroad,” Rodrigues informed, adding that the marketing plan will be distributed to the GSAs by mid-April this year.

According to Elvis Gomes, Director of Goa Tourism Department, the Ministry of Tourism (MoT) has assured to support the state government’s endeavour in this regard. “Goa has beautiful islands, waterfalls, lakes, dams and wildlife sanctuaries, that can be enjoyed during the monsoons,” said Gomes.

The tourism department has now decided to encourage hoteliers to announce ‘special monsoon packages’. The three-night and four-day packages start from Rs 2,500 to Rs 6,700 per couple (includes breakfast, lunch or dinner, two-day sightseeing and an evening boat cruise along Mandovi river).

The Goa government also plans to offer various kinds of massages as a product, which has found takers in most of the hotels across the state. Foreign tourist traffic into the state has doubled to more than 200,000 a year over the past five years. The number of domestic tourists has gone up 300 per cent to more than 25 lakh (2.5 million), according to figures available with the Goa tourism department. (courtesy travelbizmonitor.com)